2 books · 1916–1931
Mataja is represented in the Karlheinz Muhr Library by 2 books spanning 1916–1931, covering 511 indexed segments. Across this collection, the strongest recurring themes are Rationalization, Industrial Revolution, Competition. Representative works include Lehrbuch der Volkswirtschaftspolitik, Die Reklame. Eine Untersuchung über Ankündigungswesen und Werbetätigkeit im.
Mataja
[Bibliographic Metadata and Library Records]: Library cataloging information and metadata for Victor Mataja's 'Lehrbuch der Volkswirtschaftspolitik' (1931), including a list of contributors and their respective subject a...
Mataja
[Title Page and Publication Details]: Title page and publication metadata for the second edition of Victor Mataja's seminal work on advertising and commercial promotion, published in 1916...
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